Steve Millington_ Destination Marketing 2017
From Steven Millington on February 5th, 2018
This presentation analyses the relationship between football stadia and place. It provides an overview of football related research by IPM members, including Tim Edensor, Dominic Medway and Cathy Parker, work that has primarily focused on Manchester City Football Club. This encompasses both theoretical and applied research, and draws on both quantitative and qualitative methods, combing participant observation, netnographies, focus groups and latterly “big data analysis” utilising Springboard’s footfall counts from the #BDSU project.